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~accessRights:"restricted"
~person:"Füller, Johann"
~person:"Ofek, Elie"
~subject:"Advertising"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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