//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Faulkner, Margaret"
~subject:"Markenführung"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing
Advertising
1
Advertising effects
1
Advertising recall
1
Brand management
1
Brand usage-bias
1
Co-operative advertising
1
Dual-branding
1
Einzelhandel
1
Internet marketing
1
Online-Marketing
1
Retail trade
1
Retailer promotions
1
Sales promotion
1
Verkaufsförderung
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Faulkner, Margaret
Johnson, Jeff S.
3
Lang, Ewald
3
Avdulaj, Jonida
2
Helfgen, Jennifer
2
Loureiro, Sandra Maria Correia
2
Malshe, Avinash
2
Abril Barrie, Carmen
1
Aggarwal, Praveen
1
Anderson, Thomas M.
1
Angowski, Marek
1
Assaf, A. Georges
1
Aurier, Philippe
1
Azevedo, António
1
Bagchi, Rajesh
1
Bai, Peijie
1
Baruque-Ramos, Julia
1
Bhattacharya, Sonali
1
Biemans, Wim G.
1
Bommaraju, Raghuram
1
Brink, Kyle E.
1
Burmann, Christoph
1
Capizzani, Mario
1
Chen, Chien-Wei
1
Chimhundu, Ranga
1
Clarke, Andrew Paul
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Clemente, Maria
1
Cohen, Justin
1
Costa, Ana Sofia
1
Cuong Hung Pham
1
Dasti, Surajit Ghosh
1
Dave, Dhaval
1
Dawes, John
1
Domańska, Katarzyna
1
Doong, Her-Sen
1
Doorn, Jenny van
1
Duzgun, Fehim
1
Eisenbeiß, Maik
1
El-Adly, Mohammed Ismail
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->