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~accessRights:"restricted"
~person:"Festa, Giuseppe"
~subject:"Business model"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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