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~accessRights:"restricted"
~person:"Foroudi, Pantea"
~person:"Romaniuk, Jenni"
~subject:"Advertising likeability"
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Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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