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~accessRights:"restricted"
~person:"Gartner, William C."
~person:"Scott, Noel"
~subject:"Event marketing"
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Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
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