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~accessRights:"restricted"
~person:"Geuens, Maggie"
~subject:"Anthropologie"
~subject:"Cross-cultural management"
~type:"article"
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Geuens, Maggie
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International journal of advertising : the quarterly review of marketing communications
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Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline
;
Van Kerckhove, Anneleen
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
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