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~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
21
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21
Search theory
9
Suchtheorie
9
Brand image
4
Information costs
4
Informationskosten
4
Markenimage
4
Advertising effects
3
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3
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3
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3
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Price discrimination
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Gierl, Heribert
Janssen, Maarten C. W.
Han, Heesup
83
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
50
Dwivedi, Yogesh Kumar
49
Loureiro, Sandra Maria Correia
45
Thaichon, Park
39
Hollebeek, Linda D.
38
Kim, Jungkeun
37
Belk, Russell W.
36
Phau, Ian
36
Ko, Eunju
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Balaji, M. S.
28
Park, Jungkun
28
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Rahman, Zillur
26
Ahn, Jiseon
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Martínez-López, Francisco J.
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
Kumar, V.
24
So, Kevin Kam Fung
24
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Discussion papers / CEPR
3
International journal of industrial organization
3
Journal of business research : JBR
3
Marketing : ZFP ; journal of research and management
3
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2
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1
Journal of business ethics : JBE
1
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1
Journal of the European Economic Association : JEEA
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
21
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11
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
12
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
13
Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena
;
Pick, Doreén
;
Gierl, Heribert
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
Saved in:
14
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
15
Information acquisition and diffusion in markets
Janssen, Maarten C. W.
;
Atayev, Atabek
-
2019
Persistent link: https://www.econbiz.de/10012197772
Saved in:
16
Retail channel management in consumer search markets
García, Daniel
;
Janssen, Maarten C. W.
- In:
International journal of industrial organization
58
(
2018
),
pp. 162-182
Persistent link: https://www.econbiz.de/10011979869
Saved in:
17
Market liberalization : price dispersion, price discrimination and consumer search in the German electricity markets
Gugler, Klaus
;
Heim, Sven
;
Janssen, Maarten C. W.
; …
-
2018
Persistent link: https://www.econbiz.de/10011983163
Saved in:
18
Retail discrimination in search markets
Janssen, Maarten C. W.
-
2018
Persistent link: https://www.econbiz.de/10011917715
Saved in:
19
Non-reservation price equilibria and consumer search
Janssen, Maarten C. W.
;
Parakhonyak, Alexei
; …
- In:
Journal of economic theory
172
(
2017
),
pp. 120-162
Persistent link: https://www.econbiz.de/10011777055
Saved in:
20
Wirkung grafischer Warnhinweise auf den Zigarettenkonsum von Jugendlichen
Gierl, Heribert
;
Koncz, Julia
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2004
)
6
,
pp. 38-45
Persistent link: https://www.econbiz.de/10002501348
Saved in:
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