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~accessRights:"restricted"
~person:"Gil Saura, Irene"
~subject:"Brand loyalty"
~subject:"Kundenwert"
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Search: subject:"Customer relationship management"
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Brand loyalty
Kundenwert
Beziehungsmarketing
18
Relationship marketing
18
Brand image
9
Consumer behaviour
9
Einzelhandel
9
Konsumentenverhalten
9
Markenimage
9
Retail trade
9
Brand management
7
Markenführung
7
Customer satisfaction
5
Kundenzufriedenheit
5
Brand equity
4
Customer value
4
Dienstleistungsqualität
4
Hotel industry
4
Hotellerie
4
Information technology
4
Informationstechnik
4
Innovation
4
Service quality
4
Lieferantenmanagement
3
Loyalty
3
Satisfaction
3
Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
loyalty
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
CHAID
2
Confidence
2
Image
2
Marketing
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Nachhaltige Entwicklung
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Gil Saura, Irene
Han, Heesup
9
Kumar, V.
9
Eggert, Andreas
7
Ahn, Jiseon
6
Hollebeek, Linda D.
6
Khan, Imran
6
Günter, Bernd
5
Helm, Sabrina
5
Ko, Eunju
5
Rahman, Zillur
5
Dandis, Ala' Omar
4
Fader, Peter
4
Fatma, Mobin
4
Frow, Pennie
4
Heinonen, Kristina
4
Itani, Omar S.
4
Johnson, Lester W.
4
Kim, Jinkyung Jenny
4
Kim, Kyung Hoon
4
Kleinaltenkamp, Michael
4
Le Nguyen Hau
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Payne, Adrian
4
Rather, Raouf Ahmad
4
Reinartz, Werner J.
4
Rintamäki, Timo
4
Saarijärvi, Hannu
4
Schwepker, Charles H. <Jr.>
4
Shamim, Amjad
4
So, Kevin Kam Fung
4
Akter, Shahriar
3
Al Haj Eid, Mohammad Badi’
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Bai, Billy
3
Becker, Roman
3
Busser, James A.
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Cambra-Fierro, Jesús
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The journal of brand management : an international journal
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
4
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
5
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
6
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
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