//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Gilal, Faheem Gul"
~person:"Gong, Zhenxing"
~subject:"brand equity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "International journal of consumer studies"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
brand equity
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
brand innovativeness
1
brand passion
1
construal level theory
1
consumer behaviour
1
e-waste disposal behaviour
1
e-waste management
1
environmental management
1
nostalgic brand positioning
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gilal, Faheem Gul
Gong, Zhenxing
Alagarsamy, Subburaj
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Mehrolia, Sangeeta
1
Oh, Jong-Chul
1
Paul, Justin
1
Singh, Balgopal
1
Yoon, Sungjoon
1
more ...
less ...
Published in...
All
International journal of consumer studies
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->