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~accessRights:"restricted"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Phau, Ian"
~subject:"Brand"
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Designation of origin
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Brand image
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7901 10-03-14; 7835/0206
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Big event
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Branding strategy
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Brazilian beef
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Business process management
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Giraldi, Janaina de Moura Engracia
Phau, Ian
Aashish, Kumar
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The journal of brand management : an international journal
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
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