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~accessRights:"restricted"
~person:"Godefroid, Peter"
~person:"Kumar, V."
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
3
Brand management
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Markenführung
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B2B disruptions
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B2B marketing
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Brand equity
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Business-to-business channels
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Buyer acceptance
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Marketingmanagement
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Godefroid, Peter
Kumar, V.
Kleinaltenkamp, Michael
14
Svensson, Göran
12
Di Benedetto, C. Anthony
11
Rangarajan, Deva
11
Johnston, Wesley J.
10
Lindgreen, Adam
10
Agnihotri, Raj
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Geiger, Ingmar
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Mora Cortez, Roberto
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Casidy, Riza
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Keränen, Joona
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Sharma, Arun
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Terho, Harri
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Ulaga, Wolfgang
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Kowalkowski, Christian
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Lippold, Dirk
7
Mohan, Mayoor
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Sharma, Piyush
7
Chatterjee, Sheshadri
6
Corsaro, Daniela
6
Ehret, Michael
6
Hinterhuber, Andreas
6
Høgevold, Nils M.
6
Itani, Omar S.
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Naudé, Peter
6
Nyadzayo, Munyaradzi W.
6
Bag, Surajit
5
Barry, James M.
5
Bush, Alan J.
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Chaudhuri, Ranjan
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Eggert, Andreas
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Gey, Thomas
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Gupta, Shivam
5
Johnson, Jeff S.
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Kim, Kyung Hoon
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Kober, Stephan
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La Rocca, Antonella
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Lilien, Gary L.
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Lim, Weng Marc
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Otero-Neira, Carmen
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing research : JMR
1
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ECONIS (ZBW)
4
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B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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