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~accessRights:"restricted"
~person:"Gonçalves, Rui"
~person:"Stephan, Michael"
~subject:"Marketing"
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Exploring the mediating role of marketing planning in enterprise marketing
capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
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