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~accessRights:"restricted"
~person:"Gong, Zhenxing"
~person:"Jacobs, Bertha"
~subject:"Brand management"
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The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
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2
Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle
;
Jacobs, Bertha
;
Retief, Arda
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
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