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~accessRights:"restricted"
~person:"Gordon, Brett R."
~person:"Grahl, Jörn"
~subject:"Consumer behaviour"
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Consumer behaviour
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Causality analysis
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Kausalanalyse
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Advertising
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Advertising effects
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Internet marketing
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Online-Marketing
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Werbewirkung
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advertising measurement
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causal inference
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digital advertising
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field experiments
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observational methods
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Field experiment
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Influence
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Likes
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Personalisierung
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Personalization
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Public revenue
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Revenue
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Social Web
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Social web
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causal mediation analysis
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consideration set
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consumer purchases
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double ML
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eWOM
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field experiment
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recommender systems
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Gordon, Brett R.
Grahl, Jörn
Li, Tongzhe
7
Messer, Kent D.
7
Samek, Anya Savikhin
6
Allcott, Hunt
4
Sutter, Matthias
4
Eliaz, Kfir
3
Hinz, Oliver
3
Kecinski, Maik
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Luo, Xueming
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Oren-Kolbinger, Orli
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Palma, Marco A.
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Rogers, Todd
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Sahni, Navdeep S.
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Spann, Martin
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Sun, Tianshu
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Wang, Yitong
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Weisburd, Sarit
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Wästlund, Erik
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Zettelmeyer, Florian
3
Ahsanuzzaman
2
Altmann, Steffen
2
Augenblick, Ned
2
Bernard, John C.
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Bonnet, Céline
2
Cavallo, Alberto
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Chen, Yanyou
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Cho, Daegon
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Cruces, Guillermo
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Cunha, Jesse M.
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Dal Bó, Ernesto
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Ekström, Mathias
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Falk, Armin
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Fang, Lu
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Farronato, Chiara
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
How do recommender systems lead to consumer purchases? : a causal mediation analysis of a
field
experiment
Li, Xitong
;
Grahl, Jörn
;
Hinz, Oliver
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 620-637
Persistent link: https://www.econbiz.de/10013363086
Saved in:
2
How do likes influence revenue? : a randomized controlled
field
experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
3
Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement
Gordon, Brett R.
;
Moakler, Robert
;
Zettelmeyer, Florian
- In:
Marketing science
42
(
2023
)
4
,
pp. 768-793
Persistent link: https://www.econbiz.de/10014317642
Saved in:
4
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
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