//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Greenhalgh, Greg"
~person:"Milne, George R."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Niche marketing strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Niche marketing strategy
1
Nischenstrategie
1
Sponsoring
1
Sponsorship
1
Sport
1
Sportmarketing
1
Sports
1
Sports marketing
1
Target group
1
Zielgruppe
1
exchange theory
1
market segmentation
1
niche sport
1
sponsorship
1
sponsorship objectives
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Greenhalgh, Greg
Milne, George R.
Hartlieb, Erich
2
Hu, Mei-chih
2
Klug, Katharina
2
Lehmann, Erik
2
Lo, Hsien-Chen
2
Lopolito, Antonio
2
Luo, Ji
2
Ocvirk, Gorazd
2
Schenkenhofer, Julian
2
Sternad, Dietmar
2
Stromberger, Martin
2
Wu, Ching-Yan
2
Adilinasab, Amin
1
Ahn, Joongha
1
Akdeve, Erdal
1
Almor, Tamar
1
Alonso, Abel Duarte
1
Andersson, David E.
1
Au, Wai Ching
1
Audretsch, David B.
1
Barbieri, Carla
1
Barker, Vincent L.
1
Benhamou, Françoise
1
Benson-Rea, Maureen
1
Berggren, Christian
1
Bidyarthi, H. M. Jha
1
Bissinger, Katharina
1
Blanco, Cristina
1
Bodenmiller, Adam E.
1
Bowie, David
1
Brusch, Ines
1
Bögenhold, Dieter
1
Candiani, Juan Antonio
1
Carvalho, Luís
1
Cattaneo, Claudio
1
Chan, Jin Hooi
1
Chen, Chun-An
1
Chen, Yi-Ning Katherine
1
Cho, Daegon
1
Choi, Hyunhong
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->