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~accessRights:"restricted"
~person:"Greyser, Stephen A."
~source:"econis"
~source:"econstor"
~subject:"Nobel Prize"
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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