//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Guzman, Francisco"
~subject:"Brand engagement"
~subject:"Brand experience"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand engagement
Brand experience
Brand
10
Brand image
10
Brand management
10
Markenartikel
10
Markenführung
10
Markenimage
10
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Relationship marketing
6
Brand love
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Brand equity
2
Brand loyalty
2
Emotion
2
Markentreue
2
AIRBNB
1
Attribute framing
1
Beschwerdemanagement
1
Bibliometrics
1
Bibliometrie
1
Brand activism
1
Brand as a person
1
Brand authenticity
1
Brand co-creation
1
Brand communities
1
Brand crowdfunding
1
Brand hate
1
Brand perception
1
Brand personality
1
Brand relationships
1
Brand resurrection movement
1
Branding
1
COBRAs
1
Complaint management
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Guzman, Francisco
Khan, Imran
7
Rahman, Zillur
4
Bapat, Dhananjay
3
Fatma, Mobin
3
Andreini, Daniela
2
Deng, Qi
2
Dwivedi, Abhishek
2
Hu, Clark
2
Liu, Kuo-Ning
2
Merrilees, Bill
2
Murshed, Feisal
2
Nayeem, Tahmid
2
Nobre, Helena
2
Paul, Justin
2
Pedeliento, Giuseppe
2
Pinto, Diego Costa
2
Solerio, Chiara
2
Sprott, David E.
2
Zarantonello, Lia
2
Ahn, Jiseon
1
Akoglu, Halil Erdem
1
Ali, Basant Hassan
1
Allison, Lee
1
Amelia, Maria Veronica
1
Amoroso, Sara
1
Andrade, Victoria
1
Anestis, Michael Chrissos
1
Asante, Bismark Omane
1
Assimakopoulos, Costas
1
Back, Ki-Joon
1
Bae, Byung Ryul
1
Bajpai, Naval
1
Bang, Nguyen
1
Baylghomog, Steven W.
1
Bento, Marisa
1
Berger, Axel
1
Bhattacharya, Subhajit
1
Biraglia, Alessandro
1
Boateng, Henry
1
Boisvert, Jean
1
more ...
less ...
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->