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~accessRights:"restricted"
~person:"Hütter, Wolfgang J."
~person:"Monroe, Kent B."
~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
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Gerechtigkeit
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Justice
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Konsumentenverhalten
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Perceived value
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Personality psychology
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Hütter, Wolfgang J.
Monroe, Kent B.
Gázquez-Abad, Juan Carlos
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Bogomolova, Svetlana
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Johnson, Jeff S.
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Tan, Pei Jie
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Xia, Lan
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The journal of product & brand management
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ECONIS (ZBW)
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It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
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