//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Hagenbuch, David"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Pharmaceuticals
Advertising
1
Advertising effects
1
Arzneimittel
1
Arzneimittelmarkt
1
Consumer behaviour
1
DTC advertising
1
Direct marketing
1
Direktmarketing
1
Konsumentenverhalten
1
Pharmaceutical industry
1
Pharmaceutical market
1
Pharmaindustrie
1
Werbewirkung
1
Werbung
1
message congruence
1
prescription drugs
1
redundant and dissonant visuals
1
side effects
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzbeitrag
Article in journal
1
Language
All
English
1
Author
All
Hagenbuch, David
Aikin, Kathryn J.
5
Sullivan, Helen W.
5
Betts, Kevin R.
3
Fogel, Joshua
3
Boudewyns, Vanessa
2
Good, Megan C.
2
Huh, Jisu
2
Huhmann, Bruce A.
2
Koku, Paul Sergius
2
Limbu, Yam B.
2
O'Donoghue, Amie C.
2
Park, Jin Seong
2
Williams, Pamela A.
2
Willis, Erin
2
Ahn, Ho-Young Anthony
1
Ali Shah, Syed Zulfiqar
1
Alpert, Abby
1
Ball, Jennifer Gerard
1
Berger, Bruce K.
1
Berktold, Jennifer
1
Bradford, W. David
1
Burke, Panne
1
Byl, Jacob P.
1
Chesnes, Matthew
1
Chung, Jee Young
1
Darmawan, Ida
1
DeCoster, Jamie
1
DelVecchio, Devon
1
Delbaere, Majorie
1
Dutta, Shantanu
1
Engel, Larry
1
Foreman, Jeffrey R.
1
Grover, Aditi
1
Haley, Eric John
1
Helme, Donald W.
1
Herzog, Rivka
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Huhman, Bruce A.
1
more ...
less ...
Published in...
All
Health marketing quarterly
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->