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~person:"Hanssens, Dominique M."
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Handbook of marketing analytics
Mizik, Natalie
;
Hanssens, Dominique M.
-
2018
Meta
analysis
in marketing; 14 Marketing optimization methods; CASE STUDIES AND APPLICATIONS; PART VII CASE STUDIES AND …
Persistent link: https://www.econbiz.de/10011812579
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