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~person:"Heinonen, Kristina"
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Heinonen, Kristina
Bruhn, Manfred
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European management journal
1
The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
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Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
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Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
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