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~accessRights:"restricted"
~person:"Henseler, Jörg"
~subject:"Kundenwert"
~subject:"Markenführung"
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Kundenwert
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Henseler, Jörg
Loureiro, Sandra Maria Correia
16
Hollebeek, Linda D.
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Khan, Imran
13
Ahn, Jiseon
12
Kumar, V.
12
Rahman, Zillur
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Fetscherin, Marc
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Hyun, Sunghyup Sean
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Johnson, Lester W.
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Kunkel, Thilo
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Leckie, Civilai
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of product & brand management
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ECONIS (ZBW)
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Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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