//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Herrmann, Andreas"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Automotive services industry
1
Brand
1
Brand engagement
1
Brand management
1
Causality analysis
1
Challenge
1
Community
1
Compulsory play
1
Flow
1
Game theory
1
Games
1
Gemeinschaft
1
Interactivity
1
Kausalanalyse
1
Kfz-Gewerbe
1
Markenartikel
1
Markenführung
1
Reputation
1
Self-brand connection
1
Social relations
1
Soziale Beziehungen
1
Spieltheorie
1
Time pressure
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Working Paper
Aufsatz in Zeitschrift
3
Aufsatzsammlung
1
Language
All
German
2
English
1
Author
All
Herrmann, Andreas
Melewar, T. C.
34
Bang, Nguyen
31
Loureiro, Sandra Maria Correia
29
Foroudi, Pantea
25
Han, Heesup
25
Ko, Eunju
25
Gupta, Suraksha
22
Guzman, Francisco
22
Japutra, Arnold
20
Khan, Imran
20
Rahman, Zillur
20
Paul, Justin
19
Phau, Ian
19
Sarkar, Abhigyan
19
Sarkar, Juhi Gahlot
17
Diamantopoulos, Adamantios
16
Kunkel, Thilo
16
Park, Jungkun
16
Ekinci, Yuksel
15
Hollebeek, Linda D.
15
Septianto, Felix
15
Ahn, Jiseon
14
Dens, Nathalie
14
Kumar, Vikas
14
Veloutsou, Cleopatra
14
Abratt, Russell
13
Keller, Kevin Lane
13
Pelsmacker, Patrick de
13
Romaniuk, Jenni
13
Dawes, John
12
Iglesias, Oriol
12
King, Ceridwyn
12
Liu, Chih-Hsing
12
Sreejesh, S.
12
Valette-Florence, Pierre
12
Bronnenberg, Bart J.
11
Casidy, Riza
11
Gil Saura, Irene
11
Giraldi, Janaina de Moura Engracia
11
Johnson, Lester W.
11
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
1
Journal of the Academy of Marketing Science
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
2
Relevanz des symbolischen Interaktionismus zur Analyse von communities
Loewenfeld, Fabian von
;
Herrmann, Andreas
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
33
(
2004
)
11
,
pp. 654-659
Persistent link: https://www.econbiz.de/10002401132
Saved in:
3
Dimensionen der Markeneinstellung und ihre Wirkung auf die Kaufabsicht
Kressmann, Frank
;
Herrmann, Andreas
;
Huber, Frank
; …
- In:
Die Betriebswirtschaft : DBW
63
(
2003
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10001779185
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->