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~accessRights:"restricted"
~person:"Homburg, Christian"
~subject:"B-to-B-Marketing"
~subject:"Success factor"
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Success factor
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Homburg, Christian
Di Benedetto, C. Anthony
9
Bruhn, Manfred
7
Esch, Franz-Rudolf
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Langner, Tobias
7
Lindgreen, Adam
7
Terho, Harri
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Journal of marketing research
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
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2
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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