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~accessRights:"restricted"
~person:"Hong, Juwon"
~subject:"Mobiltelefon"
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Mobiltelefon
Advertising
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Advertising effects
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Consumer behaviour
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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ad acceptance
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ad avoidance
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clickstream data
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Hong, Juwon
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International journal of advertising : the review of marketing communications
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How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
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