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~accessRights:"restricted"
~person:"Ivens, Bjoern S."
~subject:"Consumer behaviour"
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Consumer behaviour
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Ivens, Bjoern S.
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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