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~accessRights:"restricted"
~person:"Jang, Soocheong"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Werbewirkung
Brand image
4
Brand management
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4
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4
Advertising effects
3
Consumer behaviour
3
Anthropomorphic cue
1
Association strength
1
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Hotel booking intention
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Jang, Soocheong
Loureiro, Sandra Maria Correia
23
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
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Sarkar, Juhi Gahlot
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Bang, Nguyen
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Phau, Ian
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Diamantopoulos, Adamantios
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Ekinci, Yuksel
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Gázquez-Abad, Juan Carlos
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Khan, Imran
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Martínez-López, Francisco J.
13
Hollebeek, Linda D.
12
Paul, Justin
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Veloutsou, Cleopatra
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Ahn, Jiseon
11
Dens, Nathalie
11
Kunkel, Thilo
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Rahman, Zillur
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Romaniuk, Jenni
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Septianto, Felix
11
Casidy, Riza
10
Gilal, Faheem Gul
10
Gilal, Naeem Gul
10
Gilal, Rukhsana Gul
10
King, Ceridwyn
10
Torres, Ivonne M.
10
Valette-Florence, Pierre
10
Zúñiga, Miguel Ángel
10
Chen, Qimei
9
Foroudi, Pantea
9
Johnson, Lester W.
9
Kumar, Vikas
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Sreejesh, S.
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Augusto, Mário Gomes
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International journal of contemporary hospitality management
2
International journal of hospitality management
1
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ECONIS (ZBW)
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The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
3
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
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