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~person:"Jerath, Kinshuk"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
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Online-Marketing
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Jerath, Kinshuk
Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
16
Rita, Paulo
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
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Hudders, Liselot
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Ko, Eunju
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Loureiro, Sandra Maria Correia
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Kannan, P. K.
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Rahman, Zillur
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Richard, Marie-Odile
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Sreejesh, S.
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Balseiro, Santiago R.
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Chen, Huan
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Hollebeek, Linda D.
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Hong, Yili
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Kim, Woo Gon
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Journal of marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing science
1
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ECONIS (ZBW)
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1
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
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3
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
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4
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
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5
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
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6
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
7
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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