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~accessRights:"restricted"
~person:"John, George"
~subject:"Category management"
~type_genre:"Article in journal"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Economic impact of category captaincy : an examination of assortments and prices
Viswanathan, Madhu
;
Narasimhan, Om
;
John, George
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10012504949
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