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~accessRights:"restricted"
~person:"Joshi, Richa"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Brand
6
Brand image
6
Brand management
6
Consumer behaviour
6
Markenartikel
6
Markenführung
6
Markenimage
6
Beziehungsmarketing
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
brand identification
2
brand jealousy
2
brand love
2
willingness to pay premium
2
Brand Hate
1
Brand desire
1
Brand extension
1
Brand fidelity
1
Brand loyalty
1
Brand sacredness
1
Brand trust
1
Coca-Cola
1
Emotion
1
Hotel industry
1
Hotellerie
1
India
1
Indien
1
Markentransfer
1
Markentreue
1
Mediation
1
Moderating Effect
1
Negative Past Experience
1
Negative e-WOM
1
Self-congruence
1
Structural equation model
1
Strukturgleichungsmodell
1
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Article
6
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6
Aufsatz in Zeitschrift
6
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English
6
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Joshi, Richa
Sarkar, Abhigyan
15
Sarkar, Juhi Gahlot
13
Japutra, Arnold
11
Bang, Nguyen
10
Dawes, John
10
Ko, Eunju
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Guzman, Francisco
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Phau, Ian
9
Romaniuk, Jenni
9
Khan, Imran
8
Kumar, Vikas
8
Melewar, T. C.
8
Paul, Justin
8
Trinh, Giang
8
Augusto, Mário Gomes
7
Borges, Ana Pinto
7
Davvetas, Vasileios
7
Fetscherin, Marc
7
Abratt, Russell
6
Casidy, Riza
6
Fatma, Mobin
6
Foroudi, Pantea
6
Hwang, Jinsoo
6
Johnson, Lester W.
6
Rodrigues, Paula Cristina Lopes
6
Shukla, Paurav
6
Torres, Ivonne M.
6
Torres, Pedro M.
6
Zarantonello, Lia
6
Zúñiga, Miguel Ángel
6
Back, Ki-Joon
5
Bernritter, Stefan F.
5
Bronnenberg, Bart J.
5
Cheah, Isaac
5
Dens, Nathalie
5
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International journal of Indian culture and business management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
6
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1
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
2
Assessing brand love, brand sacredness and brand fidelity towards halal brands
Joshi, Richa
;
Garg, Prerna
- In:
Journal of Islamic marketing
13
(
2022
)
4
,
pp. 807-823
Persistent link: https://www.econbiz.de/10013278888
Saved in:
3
Captivating brand hate using contemporary metrics : a structural equation modelling approach
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
25
(
2021
)
4
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012660283
Saved in:
4
Brand desire : scale development and empirical examination
Joshi, Richa
;
Yadav, Rajan
- In:
Journal of Asia Pacific business
21
(
2020
)
3
,
pp. 169-184
Persistent link: https://www.econbiz.de/10012258223
Saved in:
5
Exploring jealousy nexus by demystifying the role of brand passion and loyalty : a hotel service perspective
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
4
,
pp. 348-364
Persistent link: https://www.econbiz.de/10012534238
Saved in:
6
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
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