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~accessRights:"restricted"
~person:"Jublee, Daniel Inbaraj"
~person:"Romaniuk, Jenni"
~subject:"Werbewirkung"
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Search: subject:"Markenpolitik"
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Werbewirkung
Brand management
15
Markenführung
15
Consumer behaviour
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Konsumentenverhalten
13
Brand
10
Brand image
9
Markenartikel
9
Markenimage
9
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Advertising
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Werbung
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Internet marketing
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Online-Marketing
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Beziehungsmarketing
3
Cause-Related Marketing
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Cause-related marketing
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Relationship marketing
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brand usage
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Advertising effectiveness
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Advertising likeability
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Antecedents of CRM
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Attitude
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Brand elements
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CRM advertisements
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Jublee, Daniel Inbaraj
Romaniuk, Jenni
Dens, Nathalie
8
Pelsmacker, Patrick de
8
Srivastava, R. K.
6
Vashisht, Devika
6
Hayes, Jameson L.
5
Ko, Eunju
5
Septianto, Felix
5
Sreejesh, S.
5
Bauer, Hans H.
4
Baxter, Stacey M.
4
Chen, Huan
4
Cohen, Justin
4
Kulczynski, Alicia
4
Matthes, Jörg
4
Stephen, Gladys
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
Bellman, Steven
3
Brunner, Christian Boris
3
Faulkner, Margaret
3
Fazli-Salehi, Reza
3
Foroudi, Pantea
3
Gierl, Heribert
3
Gilal, Faheem Gul
3
Gilal, Naeem Gul
3
Gilal, Rukhsana Gul
3
Holiday, Steven
3
Hudders, Liselot
3
Ilicic, Jasmina
3
Jang, Soocheong
3
Kim, Dong Hoo
3
King, Karen Whitehill
3
Knoll, Johannes
3
Loureiro, Sandra Maria Correia
3
Madadi, Rozbeh
3
Naderer, Brigitte
3
Nguyen, Cathy
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Journal of retailing and consumer services
2
Australasian marketing journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
3
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
4
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
5
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
6
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
7
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
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