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~accessRights:"restricted"
~person:"Jublee, Daniel Inbaraj"
~subject:"Attitude towards CRM"
~subject:"Werbewirkung"
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Attitude towards CRM
Werbewirkung
Advertising effects
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Advertising
2
Beziehungsmarketing
2
Brand image
2
Cause-Related Marketing
2
Cause-related marketing
2
Markenimage
2
Relationship marketing
2
Werbung
2
Antecedents of CRM
1
Brand
1
CRM advertisements
1
Cause brand fit
1
Cause related marketing
1
CrM advertisements
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Movie-viewing motives
1
Online-Marketing
1
Product Placement
1
Product placement
1
Purchase intention
1
and cause importance
1
attitude towards brand placement
1
brand placement in movies
1
brand placement value
1
user and gratifications theory
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Jublee, Daniel Inbaraj
Dens, Nathalie
8
Pelsmacker, Patrick de
8
Srivastava, R. K.
6
Vashisht, Devika
6
Hayes, Jameson L.
5
Ko, Eunju
5
Septianto, Felix
5
Sreejesh, S.
5
Bauer, Hans H.
4
Baxter, Stacey M.
4
Chen, Huan
4
Cohen, Justin
4
Kulczynski, Alicia
4
Matthes, Jörg
4
Romaniuk, Jenni
4
Stephen, Gladys
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
Bellman, Steven
3
Brunner, Christian Boris
3
Faulkner, Margaret
3
Fazli-Salehi, Reza
3
Foroudi, Pantea
3
Gierl, Heribert
3
Gilal, Faheem Gul
3
Gilal, Naeem Gul
3
Gilal, Rukhsana Gul
3
Holiday, Steven
3
Hudders, Liselot
3
Ilicic, Jasmina
3
Jang, Soocheong
3
Kim, Dong Hoo
3
King, Karen Whitehill
3
Knoll, Johannes
3
Loureiro, Sandra Maria Correia
3
Madadi, Rozbeh
3
Naderer, Brigitte
3
Nguyen, Cathy
3
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International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
3
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
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