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~accessRights:"restricted"
~person:"Jublee, Daniel Inbaraj"
~subject:"Beziehungsmarketing"
~subject:"Werbewirkung"
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Beziehungsmarketing
Werbewirkung
Advertising effects
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Advertising
2
Brand image
2
Cause-Related Marketing
2
Cause-related marketing
2
Markenimage
2
Relationship marketing
2
Werbung
2
Antecedents of CRM
1
Attitude towards CRM
1
Brand
1
CRM advertisements
1
Cause brand fit
1
Cause related marketing
1
CrM advertisements
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Movie-viewing motives
1
Online-Marketing
1
Product Placement
1
Product placement
1
Purchase intention
1
and cause importance
1
attitude towards brand placement
1
brand placement in movies
1
brand placement value
1
user and gratifications theory
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Jublee, Daniel Inbaraj
Loureiro, Sandra Maria Correia
18
Japutra, Arnold
12
Khan, Imran
12
Han, Heesup
11
Rahman, Zillur
11
Guzman, Francisco
10
Hollebeek, Linda D.
10
Ko, Eunju
10
Kumar, Vikas
10
Ahn, Jiseon
9
King, Ceridwyn
9
Rather, Raouf Ahmad
9
Sarkar, Abhigyan
9
Sarkar, Juhi Gahlot
9
Dens, Nathalie
8
Kunkel, Thilo
8
Pelsmacker, Patrick de
8
Sreejesh, S.
8
Veloutsou, Cleopatra
8
Back, Ki-Joon
7
Fatma, Mobin
7
Fetscherin, Marc
7
Gil Saura, Irene
7
Johnson, Lester W.
7
Leckie, Civilai
7
Lee, Seonjeong
7
Rita, Paulo
7
Septianto, Felix
7
Srivastava, R. K.
7
Torres, Ivonne M.
7
Zúñiga, Miguel Ángel
7
Šerić, Maja
7
Chen, Qimei
6
Ekinci, Yuksel
6
Foroudi, Pantea
6
Hyun, Sunghyup Sean
6
Kaushik, Arun Kumar
6
Kim, Jinkyung Jenny
6
Theobald, Elke
6
Vashisht, Devika
6
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International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
3
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
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