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~accessRights:"restricted"
~person:"Kennedy, Rachel"
~subject:"Brand"
~subject:"Preismanagement"
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Preismanagement
Markenartikel
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Kennedy, Rachel
Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Japutra, Arnold
12
Dawes, John
11
Ko, Eunju
11
Bang, Nguyen
10
Baumgarth, Carsten
10
Guzman, Francisco
10
Keller, Kevin Lane
10
Phau, Ian
10
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10
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10
Trinh, Giang
10
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9
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9
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9
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Melewar, T. C.
9
Rahman, Zillur
9
Borges, Ana Pinto
8
Foroudi, Pantea
8
Kumar, Vikas
8
Paul, Justin
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
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Gupta, Suraksha
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Johnson, Lester W.
7
Rodrigues, Paula Cristina Lopes
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6
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Hwang, Jinsoo
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Australasian marketing journal
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ECONIS (ZBW)
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1
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
2
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
3
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
4
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
5
Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
Saved in:
6
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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