//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Kidiyoor, Gururaj"
~subject:"Sponsorship"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-related marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sponsorship
Werbung
Advertising
1
Advertising effects
1
Advertising skepticism
1
Campaign structure element
1
Cause-Related Marketing
1
Cause-related marketing
1
Consumer behaviour
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Persuasion knowledge model
1
Trust
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kidiyoor, Gururaj
Coleman, Joshua T.
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Stephen, Gladys
2
Barrot, Christian
1
Becker, Jan U.
1
Bergvist, Lars
1
Bolat, Elvira
1
Chang, Chia-Han
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Cheong, Yunjae
1
Cohen, Justin
1
Consolación-Segura, Carolina
1
Deng, Qian
1
Faulkner, Margaret
1
Goretzki, Niko
1
Havard, Cody T.
1
Heidari, Setareh
1
Huertas-García, Rubén
1
Ikiebey, Godson
1
Inoue, Yuhei
1
Irwin, Richard L.
1
Kim, Dae-Young
1
Kim, Jihye
1
Kim, Kathleen Jeehyae
1
Kim, Kihan
1
Kim, Min-Seong
1
Kim, Sung-Bum
1
Kureshi, Sonal
1
Küster, Inés
1
Lee, Monle
1
Lee, Yu-Kang
1
Lengler, Jorge
1
Lii, Yuan-Shuh
1
Lim, Joon Soo
1
Messinger, Paul R.
1
Mora, Elísabet
1
Nargesi, Somaye
1
more ...
less ...
Published in...
All
Journal of consumer marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->