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~accessRights:"restricted"
~person:"Kidwell, Blair"
~person:"Mattila, Anna S."
~person:"Zerbe, Wilfred J."
~subject:"Werbewirkung"
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Werbewirkung
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Kidwell, Blair
Mattila, Anna S.
Zerbe, Wilfred J.
Septianto, Felix
13
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6
Wen, Taylor Jing
6
Wu, Linwan
4
Bandyopadhyay, Argho
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Das, Gopal
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Sar, Sela
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Ju, Ilyoung
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Kemp, Elyria
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European journal of marketing
1
International journal of hospitality management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
2
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
3
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
4
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
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