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~accessRights:"restricted"
~person:"Krishnan, Ranjani"
~person:"Nguyen, Hang T."
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Krishnan, Ranjani
Nguyen, Hang T.
Calantone, Roger J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang
;
Calantone, Roger J.
;
Krishnan, Ranjani
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
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2
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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