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~accessRights:"restricted"
~person:"Kumar, Vikas"
~person:"Trinh, Giang"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand
18
Markenartikel
18
Brand management
17
Markenführung
17
Consumer behaviour
15
Brand image
9
Markenimage
9
Beziehungsmarketing
7
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brand loyalty
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Kumar, Vikas
Trinh, Giang
Sarkar, Abhigyan
15
Sarkar, Juhi Gahlot
13
Japutra, Arnold
11
Bang, Nguyen
10
Dawes, John
10
Ko, Eunju
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Guzman, Francisco
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Phau, Ian
9
Romaniuk, Jenni
9
Khan, Imran
8
Melewar, T. C.
8
Paul, Justin
8
Augusto, Mário Gomes
7
Borges, Ana Pinto
7
Fetscherin, Marc
7
Abratt, Russell
6
Casidy, Riza
6
Davvetas, Vasileios
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Johnson, Lester W.
6
Joshi, Richa
6
Rodrigues, Paula Cristina Lopes
6
Shukla, Paurav
6
Torres, Ivonne M.
6
Torres, Pedro M.
6
Zarantonello, Lia
6
Zúñiga, Miguel Ángel
6
Back, Ki-Joon
5
Bernritter, Stefan F.
5
Bronnenberg, Bart J.
5
Cheah, Isaac
5
Dens, Nathalie
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Dubé, Jean-Pierre
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Journal of retailing and consumer services
5
Marketing intelligence & planning
2
Australasian marketing journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
15
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1
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
8
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
9
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
10
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
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