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~accessRights:"restricted"
~person:"Kurtuluş, Mümin"
~subject:"Store brand"
~subject:"retailing"
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retail operations
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category captainship
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Kurtuluş, Mümin
Alan, Yasin
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Raju, Jagmohan S.
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Journal of marketing
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
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