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~accessRights:"restricted"
~person:"Leckie, Civilai"
~person:"Park, Hyejune"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Beziehungsmarketing
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Leckie, Civilai
Park, Hyejune
Han, Heesup
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Journal of marketing management : MM
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The journal of brand management : an international journal
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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