Landqvist, Maria; Lind, Frida - In: The journal of business & industrial marketing 38 (2023) 3, pp. 507-519
, especially, the resource interaction framework, business network settings and studies of starting up in business networks. The … means replacing one resource, having implications for the resource interfaces in the three business network settings … business network settings. Practical implications Managers in start-ups as well as established firms need to interact to create …