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~person:"Manyiwa, Simon"
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Manyiwa, Simon
Link, Albert N.
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Cooke, Philip
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Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
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Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
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Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon
;
Jin, Zhongqi
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
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