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~accessRights:"restricted"
~person:"Marimuthu, Malliga"
~subject:"Preisdifferenzierung"
~subject:"Service quality"
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Preisdifferenzierung
Service quality
Beziehungsmarketing
2
Consumer behaviour
2
Customer loyalty
2
Customer satisfaction
2
Dienstleistungsqualität
2
Generation Y
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Relationship marketing
2
Switching behaviour
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Wechselverhalten
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Alternative attractiveness
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Customer retention
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Kundenbindung
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Mobile communications
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Mobile internet
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Mobile technologies
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Mobilkommunikation
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Perceived value
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Switching barriers
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Switching costs
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Switching inducements
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Marimuthu, Malliga
Chan, Tat
2
Chuah, Stephanie Hui-wen
2
Chuang, Yi-Fei
2
Cosguner, Koray
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El-Manstrly, Dahlia
2
Seetharaman, Seethu
2
Stenbacka, Rune
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Aali, Abdulrahman Yousef al-
1
Al-Karaghouli, Wafi
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Anastasiou, Athanasios
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Arun Kumar Tarofder
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Auh, Seigyoung
1
Ayios, Angela
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Babu, Mujahid Mohiuddin
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Bakshi, Shuchita
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Bang, Nguyen
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Beckert, Walter
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Bell, Simon J.
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Bilgihan, Anil
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Cabral, Luís M. B.
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Chacko, Dony Peter
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Cheng, Lee-Young
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Chou, Shih-Wei
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D'Alessandro, Steven
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Daskou, Sofia
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Dey, Bidit Lal
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Dinh, Cong-Minh
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Dogra, Nikita
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Eisingerich, Andreas B
1
Fabra, Natalia
1
García, Alfredo
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Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
2
What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
Chuah, Stephanie Hui-wen
;
Marimuthu, Malliga
; …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 124-136
Persistent link: https://www.econbiz.de/10011697928
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