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~accessRights:"restricted"
~person:"Matthes, Jörg"
~subject:"Retail trade"
~subject:"Werbewirkung"
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Retail trade
Werbewirkung
Brand management
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Advertising effects
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Matthes, Jörg
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
12
Dens, Nathalie
8
Pelsmacker, Patrick de
8
Ko, Eunju
6
Srivastava, R. K.
6
Vashisht, Devika
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Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
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Septianto, Felix
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Sreejesh, S.
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Baxter, Stacey M.
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Chen, Huan
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Cohen, Justin
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Foroudi, Pantea
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Karray, Salma
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Kulczynski, Alicia
4
Pauwels, Koen
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Romaniuk, Jenni
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Stephen, Gladys
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Torres, Ivonne M.
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Yagüe Guillén, María Jésus
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Zúñiga, Miguel Ángel
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Anselmsson, Johan
3
Avramova, Yana R.
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Bellman, Steven
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Brunner, Christian Boris
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Chang, Hua
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Diallo, Mbaye Fall
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Faulkner, Margaret
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Fazli-Salehi, Reza
3
Frasquet Deltoro, Marta
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Geyskens, Inge
3
Gierl, Heribert
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Gilal, Faheem Gul
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
2
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
3
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
4
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
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