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~accessRights:"restricted"
~person:"Mattila, Anna S."
~person:"Zerbe, Wilfred J."
~subject:"Werbewirkung"
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Mattila, Anna S.
Zerbe, Wilfred J.
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European journal of marketing
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International journal of hospitality management
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Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
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2
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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