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~accessRights:"restricted"
~person:"McDonald, Heath"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Breuer, Christoph
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Journal of business research : JBR
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Journal of sport management : the official journal of the North American Society of Sport Management
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1
Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel
;
Leckie, Civilai
;
McDonald, Heath
- In:
Journal of business research : JBR
118
(
2020
),
pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
Saved in:
2
Are sport consumers unique? : consumer behavior within crowded sport markets
Fujak, Hunter
;
Frawley, Stephen
;
McDonald, Heath
;
Bush, …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10011920115
Saved in:
3
Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.
;
Filo, Kevin
;
Lock, Daniel
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
5
,
pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
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