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~accessRights:"restricted"
~person:"Michaelidou, Nina"
~subject:"Mobile application"
~subject:"United States"
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Mobile application
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Internet marketing
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Michaelidou, Nina
Chakraborty, Debarun
11
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11
Law, Chun Hung Roberts
5
Siddiqui, Aaliyah
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Siddiqui, Mujahid
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Al-Nabhani, Khalid
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Heinemann, Gerrit
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McLean, Graeme J.
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Park, Yongtae
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Stocchi, Lara
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Swani, Kunal
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Ghose, Anindya
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Grover, Varun
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Gupta, Priyanka
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Hu, Wen Chen
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Kannan, P. K.
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Katsaliaki, Korina
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Kumar, Sameer
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Kumar, Sushant
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Lee, Crystal T.
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Naser Valaei
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Ozturk, Ahmet Bulent
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Saura, José Ramón
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Shahijan, Milad Kalantari
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara
;
Guerini, Carolina
;
Michaelidou, Nina
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
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