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~person:"Mogaji, Emmanuel"
~type_genre:"Aufsatz im Buch"
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Emerging economies
7
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Mogaji, Emmanuel
Vargas-Hernández, José G.
60
Ratten, Vanessa
51
Kijpokin Kasemsap
37
Daim, Tugrul U.
36
Yüksel, Serhat
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Del Baldo, Mara
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Dinçer, Hasan
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Baporikar, Neeta
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Phoumin, Han
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Ozili, Peterson K.
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Adeola, Ogechi
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Murty, Katta G.
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Aishath Muneeza
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Alvarez-Risco, Aldo
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Hastiadi, Fithra Faisal
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Songsak Sriboonchitta
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Zopounidis, Constantin
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Rochon, Louis-Philippe
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Taghizadeh-Hesary, Farhad
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Taneja, Sanjay
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Vrontis, Demetris
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Carvalho, Luísa Cagica
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Del-Aguila-Arcentales, Shyla
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Glasner, David
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Hinson, Robert
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Randau, Henk R.
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Thaichon, Park
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Burrell, Darrell Norman
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Camagni, Roberto
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Meissner, Dirk
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Rump, Jutta
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Abreu, Rute
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Baldarelli, Maria Gabriella
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Motschnig, Renate
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Mupepi, Mambo
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Management and information technology in the digital era : challenges and perspectives
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Contextual evolution across markets, disciplines and sectors
1
Designing and communicating experience
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Rapid adoption of digital service technology
1
Strategic corporate communication in the digital age
1
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ECONIS (ZBW)
19
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1
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
2
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
3
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
4
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
5
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
6
South American, Asian and African perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 271-285)
.
2023
Persistent link: https://www.econbiz.de/10013543401
Saved in:
7
#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 83-108)
.
2022
Persistent link: https://www.econbiz.de/10013280188
Saved in:
8
Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 233-255)
.
2022
Persistent link: https://www.econbiz.de/10013280201
Saved in:
9
Information technology for enhancing transportation in developing countries
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Management and information technology in the digital …
,
(pp. 81-94)
.
2022
Persistent link: https://www.econbiz.de/10013442225
Saved in:
10
Management and information technology in the digital era : conclusion and research agenda
Chemma, Nawal
;
Abdelli, Mohammed El Amine
;
Awasthi, Anjali
- In:
Management and information technology in the digital …
,
(pp. 233-237)
.
2022
Persistent link: https://www.econbiz.de/10013443799
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