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~accessRights:"restricted"
~person:"Phau, Ian"
~subject:"Brand management"
~subject:"SME"
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Brand management
SME
Consumer behaviour
17
Konsumentenverhalten
17
Markenführung
17
Luxury goods
12
Luxusgüter
12
Brand image
11
Markenimage
11
Brand
10
Markenartikel
10
Emotion
4
Brand extension
3
Markentransfer
3
Beziehungsmarketing
2
Brand equity
2
Brand love
2
Brand personality
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Ingredient branding
2
Luxury brand
2
Luxury brand attachment
2
Luxury brands
2
Relationship marketing
2
luxury branding
2
Affect
1
Australia
1
Australien
1
Brand advocacy
1
Brand attachment
1
Brand attitude
1
Brand loyalty
1
Brand personality dilution
1
Brand prominence
1
Brand satisfaction
1
Brand self-congruence
1
Comparison
1
Computerspiel
1
Consumer advocacy
1
Consumer behavior
1
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17
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17
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English
17
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Phau, Ian
Melewar, T. C.
35
Vrontis, Demetris
30
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
27
Burmann, Christoph
26
Foroudi, Pantea
26
Kumar, Vikas
25
Adomako, Samuel
24
Dana, Leo Paul
24
Paul, Justin
24
Kraus, Sascha
23
Baumgarth, Carsten
22
Gupta, Suraksha
22
Torkkeli, Lasse
22
Bilgin, Mehmet Huseyin
21
Danis, Hakan
21
Guzman, Francisco
21
Ko, Eunju
21
Cowling, Marc
20
Han, Heesup
20
Japutra, Arnold
20
Khan, Imran
20
Sarkar, Abhigyan
19
Thrassou, Alkis
19
Becker, Wolfgang
18
Jones, Paul
18
Noor Hazlina Ahmad
18
Thurasamy Ramayah
18
Demir, Ender
17
Ekinci, Yuksel
17
Kumar, Satish
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Ulrich, Patrick
17
Kunkel, Thilo
16
Schmidt, Holger J.
16
Adeola, Ogechi
15
Ferreira, João J. M.
15
Link, Albert N.
15
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Journal of business research : JBR
5
Australasian marketing journal
2
Journal of fashion marketing and management
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
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ECONIS (ZBW)
17
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1
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
2
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
5
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
6
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
7
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
8
Consumer advocacy for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
Saved in:
9
Introduction to the Special section: The mystique of luxury brands
Phau, Ian
;
Phan, Michel
;
Lwin, Michael
- In:
Journal of business research : JBR
81
(
2017
),
pp. 155
Persistent link: https://www.econbiz.de/10011771650
Saved in:
10
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
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