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~accessRights:"restricted"
~person:"Romaniuk, Jenni"
~subject:"Brand image"
~subject:"Consumer decision-making"
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Brand image
Consumer decision-making
Brand
10
Markenartikel
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9
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9
Markenimage
6
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3
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brand usage
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Romaniuk, Jenni
Japutra, Arnold
12
Sarkar, Abhigyan
12
Khan, Imran
11
Sarkar, Juhi Gahlot
11
Guzman, Francisco
10
Bang, Nguyen
9
Ekinci, Yuksel
9
Rahman, Zillur
9
Diamantopoulos, Adamantios
8
Fetscherin, Marc
7
Foroudi, Pantea
7
Melewar, T. C.
7
Abratt, Russell
6
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Davvetas, Vasileios
6
Gupta, Suraksha
6
Ilicic, Jasmina
6
Joshi, Richa
6
King, Ceridwyn
6
Kumar, Vikas
6
Loureiro, Sandra Maria Correia
6
Phau, Ian
6
Schmidt, Holger J.
6
Zarantonello, Lia
6
Borges, Ana Pinto
5
Casidy, Riza
5
Dawes, John
5
Gutjahr, Gert
5
He, Jiaxun
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Machado, Joana César
5
Pathak, Abhishek
5
Paul, Justin
5
Pitt, Leyland F.
5
Shimul, Anwar Sadat
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Australasian marketing journal
1
European journal of marketing
1
International journal of market research
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
5
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
6
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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